Includes bibliographical references and index.

Introduction to managerial economics -- Key measures and relationships -- Demand and pricing -- Cost and production -- Economics of organization -- Market equilibrium and the perfect competition model -- Firm competition and market structure -- Market regulation.

Economic principles inform good business decision making. Although economics is sometimes dismissed as a discourse of practical relevance to only a relatively small circle of academicians and policy analysts who call themselves economists, sound economic reasoning benefits any manager of a business, whether they are involved with production and operations, marketing, finance, or corporate strategy. Along with enhancing decision making, the field of economics provides a common language and framework for comprehending and communicating phenomena that occur within a business, as well as between a business and its environment.